Internet Marketing

Internet marketing, also known as digital marketing, online marketing, search marketing or e-marketing, is the marketing (promotion) of products or services over the Internet.

Internet marketing a strategy through which a company utilizes the Internet to find and to nurture relationships that can be used for real-world advantages. Internet marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.

Internet marketing ties together creative and technical aspect of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing etc.

Internet marketing is associated with several business models like E-commerce, Publishing, Lead-based Websites, Affiliate Marketing, Local Internet Marketing, Blackhat Marketing.

The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit analysis. Internet marketers also have the advantage of measuring statistics easily and inexpensively.